What do young people consider “news”? Now that news is dislocated from dedicated outlets of news organizations, it has become increasingly difficult to distinguish from other cultural forms, including entertainment, advertising and misinformation. Especially on visual social media, where many different forms, topics and tones circulate, so-called “news feeds” offer blends of content that only partially match traditional journalistic conceptualizations. This paper advances current conceptual debates around news(-ness), by going beyond what is culturally accepted and cognitively recognized as news.