#UseTheNews: What makes influencers so successful among young people? (2022)

A qualitative study as part of the #UseTheNews project, conducted by the Leibniz Institute for Media Research | Hans Bredow Institute in Hamburg. The independent study, for which in-depth interviews were conducted with adolescents aged 14 to 17 and young adults aged 18 to 24, is published in the context of the #UseTheNews initiative, with which renowned media organizations and educational institutions, together with dpa, promote news literacy among young people.

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